Initial Consultation and Discovery

This is the first and crucial step where we hold a meeting with the client to understand their brand, business goals, target audience, competitors, and what they aspire their brand to be. We believe in open, transparent communication from the get-go to set proper expectations and to ensure we are in alignment with our clients' vision.

Market Research and Analysis

Armed with the information from our initial meeting, we then delve into market and industry research. This enables us to understand the current trends, competitors' positioning, and the needs and wants of the target audience. We analyze our findings to identify gaps and opportunities.

Brand Strategy Development

Based on our research, we formulate a comprehensive brand strategy. This outlines the brand's positioning, value proposition, mission, vision, and personality. It serves as the blueprint for all branding efforts, ensuring consistency and cohesiveness.

Creative Concepting

With a concrete brand strategy in place, we then move on to the creative phase where we design the brand's visual and verbal identity. This includes the logo design, color palette, typography, photography style, and the tone of voice for all communication. It's in this stage where we bring the brand strategy to life.

Brand Asset Development

We then develop all the required brand assets. This can include stationery, website, social media graphics, packaging, signage, and any other branded materials needed. These assets are carefully designed to reflect the brand’s identity and to create a cohesive visual presence across all touchpoints.

Brand Guidelines

This is a key deliverable that ensures consistency. Also known as a brand bible, it aligns everyone involved on how to appropriately use the brand elements. It encompasses everything from logo usage, color palette, typography, imagery, tone of voice, and more.

Testing and Validation

Before we launch, we rigorously test and validate our concepts with a select group from the target audience. This provides valuable feedback and ensures that the branding resonates with them and successfully communicates the desired brand message.

Launch and Implementation

The final phase, we assist in unveiling the brand to the public. This could be through a website launch, social media campaigns, press releases, launch events, or a combination of these.

Ongoing Support and Review

Post-launch, we continue to support our clients, monitoring the brand's performance, and revising strategies as needed to ensure the brand continues to grow and evolve.